A lot of people starting out in business spend a lot of time trying to design their brand based on their company’s products, services and logo.
“A brand is not a logo, a brand is not an identity and a brand is not a product. A brand is a person’s gut feeling about a product, service or a company.”
Marty Newmeyer, a world renowned brand expert.
It is what turns a customer on or turns them off.
It is what builds customer loyalty over time.
Having a purpose and a few USP’s (Unique Selling Points).
Create your own thumbprint to personalise your brand.
A brand needs to promote your authenticity. You need to share your heart and your journey.
You many have heard the saying that “People buy from people”.
But that’s not 100% true.
People don’t buy from people. They buy from AUTHENTIC people that they TRUST!
So be authentic.
When a serious workplace incident occurs, organisations rightly begin an investigation. Evidence is gathered, statements…
For years, organisations have declared that they will not tolerate violence or abuse towards staff.…
The publication of the NHS Violence Prevention and Reduction Standard represents one of the most…
When incidents escalate, staff often act instinctively. A teacher intervenes to stop a fight. A…
Yesterday’s corporate manslaughter appeal decision involving Air France Flight AF447 raises questions far beyond aviation.…
There are moments in frontline practice where an organisation’s policies, training, equipment, leadership and legal…