Why Branding Can Be A Waste of Time

A lot of people starting out in business spend a lot of time trying to design their brand based on their company’s products, services and logo.

“A brand is not a logo, a brand is not an identity and a brand is not a product. A brand is a person’s gut feeling about a product, service or a company.”

Marty Newmeyer, a world renowned brand expert.

It is what turns a customer on or turns them off.

It is what builds customer loyalty over time.

Having a purpose and a few USP’s (Unique Selling Points).

Create your own thumbprint to personalise your brand.

A brand needs to promote your authenticity. You need to share your heart and your journey.

You many have heard the saying that “People buy from people”.

But that’s not 100% true.

People don’t buy from people. They buy from AUTHENTIC people that they TRUST!

So be authentic.