Some of you may be old enough to remember the Ronseal advert that had a very famous and well-remembered advertising slogan which was:
“It does what it says on the tin”.
The slogan was developed to create an advertising campaign that would de-mystify Ronseal’s products.
That one advertising slogan made Ronseal a brand leader.
It is now more than an advertising slogan; it has become part of our everyday vernacular. The line has also made it into the Oxford Dictionary of Idioms, been featured in the song ‘What it Says On The Tin’ by Katie Melua, and has even been used by former Prime Minister David Cameron on multiple occasions to summarise his preferred approach to politics.
This one phrase has come to represent a product or policy that is open, honest and delivers against its promise.
So why, if our industry is really striving for more openness, transparency and honesty are we infected with people who think that by changing the name of a restraint technique it would make it more acceptable?
One reason is to possibly falsify restraint reports by disingenuous reporting to produce figures and statistics aimed to satisfy a particular need.
And, what is staff are (for example) allegedly been pressured into changing their restraint reports to give the impression that they are not using certain techniques when in reality they are?
This is what this video covers – https://www.youtube.com/watch?v=taN6HjFJONQ
And once you’ve watched the video please feel free to book a Free, no obligation strategy call with me if you have any questions about becoming a restraint trainer.
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