A lot of people starting out in business spend a lot of time trying to design their brand based on their company’s products, services and logo.
“A brand is not a logo, a brand is not an identity and a brand is not a product. A brand is a person’s gut feeling about a product, service or a company.”
Marty Newmeyer, a world renowned brand expert.
It is what turns a customer on or turns them off.
It is what builds customer loyalty over time.
Having a purpose and a few USP’s (Unique Selling Points).
Create your own thumbprint to personalise your brand.
A brand needs to promote your authenticity. You need to share your heart and your journey.
You many have heard the saying that “People buy from people”.
But that’s not 100% true.
People don’t buy from people. They buy from AUTHENTIC people that they TRUST!
So be authentic.