According to Google Trends the pandemic has accelerated people’s shift to digital.
This means that businesses have had to transform their operations to keep up with new online consumer behaviours, needs, and expectations.
Digital marketing is now the norm, and it is here to stay.
A lot of people starting out in business spend a lot of time trying to design their brand based on their company’s products, services and logo.
Dan Kennedy regularly says “There is no point being the second cheapest in the marketplace”, and in this video I want to add my thoughts to that quote in the hope that it may help some of you in business.
