According to Google Trends the pandemic has accelerated people’s shift to digital.
This means that businesses have had to transform their operations to keep up with new online consumer behaviours, needs, and expectations.
Digital marketing is now the norm, and it is here to stay.
This means that digital marketing transformation is top of mind for businesses in 2022.
➡️ Around 72% of marketing chiefs said the “importance of marketing” has grown in their companies over the last year. (The CMO Survey)
➡️ Ad spending in the Digital Advertising market is projected to reach US$565.80bn in 2022.
The market’s largest segment is Search Advertising with a market volume of US$203.20bn in 2022.
➡️ In global comparison, most ad spending will be generated in the United States (US$232.70bn in 2022).
➡️ The average ad spending per user in the Social Media Advertising segment is projected to amount to US$44.21 in 2022.
➡️ In the Digital Advertising market, 70% of total ad spending will be generated through mobile in 2026.
➡️ In the Digital Advertising market, 86% of the Digital Advertising revenue will be generated through programmatic advertising in 2026.
While it can be daunting to figure out where to start, don’t let the overwhelming nature of the transformation process prevent you from making necessary changes to future-proof your digital marketing strategy.
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